Sony PS2
Who is the target audience:
Gamers, mostly 18-30 year old males
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor, human interest
How were camera shots and editing used to enhance the message?
Fast, quick change of frames
What is the slogan/message for the company?
"Live in YourWorld. Play in Ours"
Was the message effective? Why or why not?
Yes, it was like the game so it made sense
What is the company?
Budweiser
Who is the target audience:
People over 21
What persuasive method used (humor, action, celebrity, human interest, etc.)?
human interest, humor
How were camera shots and editing used to enhance the message?
Variety or long and close shots
What is the slogan/message for the company?
Budweiser
Was the message effective? Why or why not?
Somewhat, didn't completely relate to product
What is the company?
Crystler
Who is the target audience:
Who is the target audience:
Female Drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Music, celebrity
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Close-ups
What is the slogan/message for the company?
What is the slogan/message for the company?
"Drivin Love"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
It would be effective to people who like Celeine Dion
What is the company?
Pepsi
Who is the target audience:
Who is the target audience:
Soda Drinkers, Reality TV followers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrities, Humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Close-ups and wide shots
What is the slogan/message for the company?
What is the slogan/message for the company?
"It's a twist on a Great Thing"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes, gets attention
What is the company?
FedEx
Who is the target audience:
Who is the target audience:
FedEx users, 20-50 year olds
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Human Interest, Humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Flashbacks
What is the slogan/message for the company?
FedEx (no slogan)
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes, it gets attention
What is the company?
Dodge
Who is the target audience:
Who is the target audience:
Male Drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, Humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Shakey
What is the slogan/message for the company?
What is the slogan/message for the company?
"Grab Life by the Horns"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes, good opening- good use of humor
What is the company?
Gatorade
Who is the target audience:
Who is the target audience:
Basketball fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity, action
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Wide shots
What is the slogan/message for the company?
What is the slogan/message for the company?
"Is it in you?"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes
What is the company?
Sports Center
Who is the target audience:
Who is the target audience:
Sports fans, Sports Center watchers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, human interst, humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Close-ups, Frantic
What is the slogan/message for the company?
What is the slogan/message for the company?
"This is Sports Center"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes
What is the company?
H&R Block
Who is the target audience:
Who is the target audience:
Taxpayers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
Variety, close-ups and long shots
What is the slogan/message for the company?
What is the slogan/message for the company?
"We'll find what others miss"
"Double Check"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
Yes
What is the company?
Bud Light
Who is the target audience:
Who is the target audience:
People over 21
What persuasive method used (humor, action, celebrity, human interest, etc.)?
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
How were camera shots and editing used to enhance the message?
establishing shot
What is the slogan/message for the company?
What is the slogan/message for the company?
"
Was the message effective? Why or why not?
Was the message effective? Why or why not?
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